Custom packaging boxes such as cardboard boxes, rigid boxes, or cartons made out of paper are frequently used to encase and ship products. Paper isn’t just limited to creating packaging boxes; it is also used to develop signage, gift cards, labels, bags, hang tags, and several other marketing collateral we continuously encounter. Though paper is the key component of the custom packaging and branding process, many manufacturers still fail to comprehend the significance of the ingredient.
Unfortunately, soap producers also fall in this league. It happens when you are creating custom soap box packaging on your own. It forces you to engage in other obvious decisions that you have to make during the process. That’s why experts strongly recommend manufacturers to connect to hire packaging companies for the job, so they could focus on other essential aspects of the business.
That said, hiring a packaging company doesn’t mean you won’t be involved in the manufacturing of your custom soap boxes. Of course, your packaging partner will handle most of the work for you, but you have to work in conjunction. For example, you have to tell your printer the type and style of the packaging brand and product need to stand out in the market.
But that’s not all. There are a few other things that require your attention:
- Type of materials to be used (Kraft, cardboard, etc.).
- Structural modifications, like adding a window or using inserts.
- Custom printing such as spot colors, 4-color process, flexo, or lithographic printing.
- Embellishments like embossing, debossing, foil stamping, etc.
- Finishes like matte, spot UV, glossy, etc.
Most of all, you need to consider the most important thing that often leads to poor impression and product failure. You need to finalize the “quality” of the material that will be used to develop your custom soap box packaging.
I know many of you would be saying: Shouldn’t the manufacturers already be using the best quality? Well, frankly, not all manufacturers think alike. Plus, some of them opt for low-grade materials because they believe packaging is just a container to ship your products. More importantly, most businesses are continuously looking for places to cut costs, and using cheap packaging materials is one way for them to reduce expenditures.
Sadly, what they don’t know is there are packaging materials that can allow them to create chic and exquisite custom soap packaging without breaking the bank. Paper is one of these materials that let you create the best packaging solutions at rock bottom prices. So whether you are looking to develop folding custom soap boxes or rigid packages, the paper is the most predominant choice.
Varying Qualities of Paper
Paper for custom soap box packaging can be produced in varying qualities. Typically, these qualities are segregated into four categories:
Low and average quality paper packaging is often preferred by manufacturers seeking an inexpensive solution to get the job done.
On the other hand, merely stating that you are using premium packaging doesn’t always mean you are using a first-class paperboard. What they want to tell you is that they are using the material they think is premium. But in reality, premium paper is something you will get upon request.
In contrast, when your packaging partner chooses a material on your behalf, you are not able to control the price. As a result, many packaging companies suggest their clients to pick the cheaper materials because the lower the price, the higher the chances are they will get your business.
For this reason, it is suggested that brands must work with well-established and reputable packaging companies like The Legacy Printing that always come up with a variety of solutions by keeping your costs in mind—allowing you to create beautiful soap boxes without worrying about the budget.