What is SEO? It is an abbreviation of Search Engine Optimization. What then is Search Engine Optimization? According to Wikipedia, the term refers to “the process of affecting the online visibility of a website or a webpage in a web search engine’s unpaid results.”
Other definitions puts it differently but with the same meanings. I can also refer to the same as the process that involves the use of optimized keywords to enhance the visibility in the search results. Here, the keywords is what makes your content visible and is the gauge that the search engine uses to determine your visibility on the web pages.
What is the purpose of SEO?
Search engine optimization is the sword that the web masters use to compete with each other. Literally, it places you strategically to where your potential customers can easily find or locate you. SEO is a tool used for competition and it determines whether you are going to be found for some particular keywords or not.
According to MOZ, Search Engine Optimization (SEO) is a “marketing discipline that is focused on growing visibility in organic search engine results.” From this point of view, we get to understand that it is a marketing tool that gets you found without paying for traffic to visit your site. Therefore, if that is the case, that means you are fetching quality traffic for the products or services that you are offering.
The main purpose of SEO/ Search Engine Optimization is to attract quality traffic and to convert them into your customers. As a matter of fact, every site owner or master begins with the purpose of reaching some particular audience for a particular cause. The audience can then be customers or consumers of your information. Therefore, SEO plays an important role in ensuring that you are found online. Without SEO, you might get yourself submerged in the deep sea of millions of sites and you might never be found.
Optimizing your site content and layout is an important thing that you need so that you can easily manage to maneuver and get to the top pages in the search results. When it comes to SEO, there are so many things that you need to know but the basics includes content optimization and the overall site layout. The site layout is meant to make your site friendly to the mobile users.
Types of Search Engine Optimization/ SEO
Perhaps you are only aware of SEO as a general term and you have no other information regarding the same. Of course, there are types and you need to know them. Today, we will just mention the two and perhaps it portrays who they are by their names. The two types includes the White Hat SEO and the Black Hat SEO. As the names puts them, they are just like that. Black and White. If you were told to choose the one that you can use between the two without being told what each entails, I am sure a higher percentage will go the white way.
White Hat SEO uses the recommendable ways and techniques such as high quality content, manual research and outreach, and does not run foul plays in improving the search engine rankings. On the other hand, the Black Hat SEO exploits all the weaknesses to obtain high rankings through foul play and other non-recommended ways/techniques. Some of the techniques that you will find with Black Hat SEO users include the use of spam links, hidden text, keyword stuffing, and hidden links.
White Hat SEO is rewarded while the Black Hat SEO is penalized. White Hat SEO sees gradual, steady, and long-lasting growth while Black Hat SEO sees quick and short-lasting high-rankings.